New Vero +4 Helps Larger Venues Slash Waste and Boost Profits

Vero Water has unveiled the largest machine in its range of unique on-site purified drinking water systems. The Vero +4 has been designed for high volume dispensing and is capable of delivering 1 litre of water per 20 seconds, which is suitable for large bars, pubs, hotels, restaurants and conference venues catering for up to 500 people. The new unit is the first Vero machine to have an integrated filter system, making it more streamlined.

Vero Water systems are the perfect alternative to buying in expensive bottled water, enabling the hospitality industry to offer customers purified, chilled and great-tasting still and sparkling water very inexpensively, while also making a profit.

Vero systems connect directly to the mains water system and use a unique 5-stage process to remove chemicals and impurities. The result is water that tastes as good as any branded mineral water. At the press of a button the Vero unit can fill a glass, or an attractive 950ml machine-washable Vero bottle, which can be refilled again and again

The environmental benefits of Vero Water systems are significant, as not only do they create a practically zero carbon footprint, but they also help to keep landfills free of one-use glass and plastic waste.

The rental for the Vero unit is very low, which means bars can keep the cost to a mini-mum for their customers as well. A bar can sell a 950ml bottle of Vero water for just £1 — any other type of bought-in bottled water would probably cost the customer £4 or more. So, the more Vero water a bar sells, the more money it makes.

The new Vero +4 system is already proving popular. One of the UK’s top wedding and events venues, Elmore Court, in Gloucestershire, has invested in a unit as part of its vision to become a truly sustainable and eco-friendly business.

Owner Anselm Guise says: “The Vero Water system makes perfect sense for us. As a large venue we were buying in a huge quantity of high-end, branded bottled water for guests. The glass and plastic waste this created was insane, irresponsible really, so I wanted to find an alternative, one that would slash our waste, but also offer superb quality drinking water and make sound economic sense.”

Leeds Beckett University’s conference department, Well Met, has also invested in a new Vero +4 system as a cost-effective, high quality and eco-friendly alternative to bot-tled mineral water at its brand new dedicated conference venue, Cloth Hall Court.

Richard Mangan, Resource Officer at Leeds Beckett University, says. “We compared a number of drinking water machines on the market and the Vero +4 proved to be the best choice for us in terms of quality, cost savings and a practically zero waste alterna-tive to buying in expensive pre-bottled water.”

Vero Water UK managing director, Ian Baragwanath, says: “The new Vero +4 unit has been developed to meet the growing needs of larger venues that demand a drinking water solution that makes both sound financial and environmental sense. Our systems offer a simple way for venues to be self-sufficient, boost profits and slash bottle waste without having to compromise on quality.”

To find out more, please call 01953 857975, email or visit

You can find Vero Water® on Twitter @VeroWaterUK and LinkedIn.

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